Words Rob Soar

DEBENHAMS DESIRE

Debenhams mission to ‘style the nation’ is brought to life in the store’s high quality, glossy magazine Debenhams Desire. The magazine adds the ‘must-have’ factor to the store’s full fashion, beauty, homes and lifestyle offering, while highlighting hidden gems such as the ‘personal shopper’ service. Results are already impressive – we can prove that reading the magazine tempts 50% of consumers to buy a product and 62% to visit a store. Debenhams Desire is now the UK’s number one women’s fashion and lifestyle magazine with a circulation of 745,126. We are also working with Debenhams on their Wedding Book. It is a comprehensive guide to Debenhams’ wedding range and wedding gift portfolio, with helpful tips and special offers. It positions Debenhams as the one-stop wedding shop.