TONI&GUY magazine, website and tv
Awarded Customer Magazine of the Year and Best Use of Video at the 2010 APA Awards, and Best Integrated Marketing Strategy at the 2009 APA Awards.
Awarded Customer Magazine of the Year at the 2010 APA Awards, this is a directional and continually evolving fashion and beauty bible for Toni&Guy and essensuals clients. TONI&GUY magazine gives the brand depth and an aspirational yet friendly face, while qualitative and quantitative measurement clearly shows the contribution that the magazine delivers to the business.
Awarded Best Use of Video at the 2010 APA Awards, TONI&GUY TV is a branded in-salon channel that broadcasts music videos, interviews and catwalk shows 7 days a week in every UK salon. FST oversees all content and production and there are plans to install TONI&GUY TV across the global salon network.
As a cornerstone in TONI&GUY’s award-winning integrated marketing strategy (Best Integrated Marketing Strategy, APA 2009), this content-rich website provides a brand hub and an e-commerce service for the label.m haircare range, accessories and electricals.