FASHION TARGETS BREAST CANCER

Rob Soar FTBCProject Manager/Casting Rob Soar Talent Abbey Clancy, Duncan James, Juliana Aneli, Mark Foster

Fashion Targets Breast Cancer’s first (and APA awarded-nominated) venture online with an array of celebrities on a fully interactive virtual catwalk. Users were encouraged to take part by uploading self portraits to create magazine covers, runway videos and social media avatars.

Responsible for project co-ordination of FTBC’s first online venture. Organising film crew, photographers, models, celebs and all production requirements. Print production coordination of high-calibre color-critical materials. Worked with precision under rigorous deadlines and within extended daily schedules. Ensured a clear channel of communication through effective partnerships with Art Directors, Account Managers, Studio staff and client.

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